The secondary ticketing company seatwave have tonight starred in a primetime TV advert. The advert which appeared before the Take That special is aimed at music fans in the UK.
Seatwave is an online ticket exchange service operating in the European market. It was founded in response to the lucrative ‘secondary ticketing’ market, whereby tickets to events are bought at face value by professional ticket touts or enterprising individuals, and resold at a profit – a practise already prevelant with online trading sites. However for the commission charged, it claims to offer consumers a more transparent and safer way to buy and sell tickets to live events including music, theatre and sport.
To ensure that tickets sold on the Seatwave site are legitimate and accurately represented, sellers are not paid for their ticket sales until after the event has occurred and buyers have gained entrance. Seatwave’s statistics show that 84% of sellers sold 6 or fewer tickets in 2008.
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